Enjoy a healthy home environment with healthy home appliances
2022-02-07 15:59
China Consumer News reported ( Sang Xueqi The COVID-19 epidemic not only prompted people to develop healthy living habits such as wearing masks and frequent hand washing, but also made people pay more attention to the health of their home environment. As a result, various environmental health home appliances have become star products in the market and performed brilliantly during the recent "6.18" promotion period.
It is understood that the standards for health home appliances are currently under development. In terms of health home appliances, there are two meanings: one is the health and safety of the product itself, meaning that the materials and components used should be environmentally friendly and healthy, and the noise, harmful gases, electromagnetic radiation, etc., generated during operation should be lower than the relevant health standards, which is applicable to all home appliance products, just like electrical safety; the other is products with health functions, such as massage appliances, air purifiers, water purifiers, pesticide and fertilizer degradation devices, etc., as well as the disinfection function of home appliances.
However, investigations have found that people often have many questions when purchasing health home appliances, such as whether these products can really purify the home environment? How to choose? Recently, China Consumer News interviewed relevant experts.
Environmentally friendly home appliances are favored
After the outbreak of the COVID-19 epidemic, the market for health home appliances has heated up dramatically. Baidu's search index shows that the search volume for disinfection cabinets, dishwashers, and air purifiers reached a peak during the peak of the epidemic, and only began to decline as the epidemic was brought under control.
Zhao Meimei, assistant president of Aowei Cloud Network, explained that environmental health is an emerging concept in recent years and has become a new field of scientific research. Environmental health products not only refer to home appliances, but also include decoration and home products. At present, the role of environmental health home appliances is, firstly, to protect against pollution of air, water, food, and home appliance surfaces, and secondly, to improve the quality of life, such as indoor comfort, treatment and health care, and nutritional preservation. She gave examples such as for refrigerators, the health function evaluation indicators can be divided into preservation, sterilization, antibacterial, and deodorization; for washing machines, it is antibacterial, mildew-proof, mite removal, odor removal, allergen removal, etc.; for air conditioners, it is purification, sterilization, virus removal, odor removal, self-cleaning, etc.; for fruit and vegetable washing machines, it is sterilization, pesticide residue removal, and hormone removal, etc.; for smart toilets, it is sterilization, drying, deodorization, and anti-fouling, etc.
At present, although China has achieved significant results in epidemic prevention and control, sporadic outbreaks in some areas are still affecting people's health nerves, keeping the market for health home appliances relatively hot. Data from Aowei Cloud Network shows that during the recent "6.18" promotion, as an important category of home appliances that improve the living environment and quality of life, water purifiers, purifiers, cleaning appliances, and smart toilets have all performed well. For example, the online retail scale of air purifiers was 450 million yuan, a year-on-year increase of 36.3%; the retail volume was 308,000 units, a year-on-year increase of 27.3%. From the price segment distribution, high-end purifier products priced between 3,500 yuan and 5,000 yuan have grown rapidly. The online retail scale of cleaning appliances was 3.64 billion yuan, a year-on-year increase of 71.0%; the retail volume was 2.476 million units, a year-on-year increase of 14.5%. Except for steam mops, all categories have grown to varying degrees, especially washing machines, which have surpassed wireless vacuum cleaners in scale and become the second largest category of cleaning appliances. In terms of price comparison, the average price of each category has increased to varying degrees, with new products being sold at higher prices becoming the main theme of cleaning appliance sales; at the same time, the best-selling cleaning appliances are relatively concentrated, and show a brand aggregation characteristic.
In addition to popular environmental health home appliances such as air purifiers, water purifiers, cleaning appliances, and dishwashers, it has also been found that many consumers are more concerned about niche health appliance products. "During the '6.18' period, I bought an electronic shoe cabinet that can be disinfected online. It's been raining a lot recently, so it's just what I need." Ms. Liu, a consumer in Beijing, said that during the peak of the epidemic last year, she had tried various methods to keep the virus out of her home. For example, her husband made a disinfection shoe box himself, putting old rags in the box and pouring alcohol in, wiping his feet before entering the house. However, the alcohol evaporated quickly, so it didn't work. Not long ago, Ms. Liu's family moved into a new home, and seeing the electronic shoe cabinet placed at the entrance by her neighbor, she thought it was very practical and bought one too. "It can not only disinfect and sterilize, but also dry." Ms. Liu said.
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