Comfort has become a new consumer demand for home appliances

With continuous advancements in technology, the home appliance industry has rapidly developed, with various home appliance products constantly evolving. However, consumer demand for home appliances is no longer limited to basic functionality; instead, consumers increasingly desire home appliances that create a higher-quality and more comfortable living environment.

Today, consumers place great importance on creating a healthy and comfortable home environment. Many view enhancing home comfort as a crucial way to achieve psychological well-being and overall life satisfaction. A survey on "2021 Home Comfort" revealed that among 1106 respondents, 42.5% believed that home environment comfort significantly impacts mental well-being and are willing to invest more money to improve their home environment.

At a recent forum titled "How Comfortable Home Appliances Ensure Quality of Life and Bring Better Living," Wang Lei, secretary-general of the China Household Electrical Appliances Association, stated that with rising living standards, consumers increasingly prioritize home environment creation. This includes experiences like fluffy and soft laundry care, attention to elderly care needs, focus on healthy eating, and using smart home appliances for convenience. From overall structural layout to decorative arrangements, the home environment must not only meet daily needs but also create a comfortable and warm atmosphere, bringing happiness and joy to residents, thus enhancing family life quality and maintaining harmonious family relationships.

As a crucial component of the home environment, the comfort level of home appliances has become a significant factor in assessing overall home comfort.

What kind of home appliances provide consumers with a sense of comfort? The "2021 Home Comfort" survey showed that the highest-voted products were air conditioners, washing machines or dryers, cleaning appliances such as robot vacuum cleaners or floor washing machines, televisions or projectors, and refrigerators.

However, the "2021 Comfortable Home Appliances White Paper" analysis of the current state and classic cases of the home appliance industry in improving home environment comfort shows that China's home appliance industry still has significant room for improvement in enhancing residential home environment comfort. Further product design and innovation are needed to meet consumer demand for comfortable home environments.

The "2021 Comfortable Home Appliances White Paper" used eight elements of home environment comfort as indicators for consumers to evaluate the areas for future home appliance improvement. Results showed that consumers believe the greatest potential for improvement lies in "maintaining pleasant air," followed by "reducing noise." The subsequent order of importance was "maintaining order and cleanliness," "pleasant visual senses," "comfortable touch," "saving space," "closer to nature," and "comfortable temperature".